BMW groups

September 22nd, 2011

The base for a company’s success should set superior brand as foundation. BMW group owns the BMW,MINI and Rolls-Royce these three brands. These brands occupied the high-end from small cars to top luxury cars,roll up all segments of the car market, making BMW group as the world’s unique manufactureer which focus on high-end cars and motorcycles.
High-grade means “value-added”. Underling brands from BMW group each have clear brand image separatly, its contain rich connotations in products design aesthetics, move feeling and dynamic performances, technology content and the overall quality of the products. Therefore, thees brands can offer users prctical added value. On this basis, BMW group expect for higher profit margins each, and ensure that the company can keep its independent status in the future.

From BMW X5, post BMW groups

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Categories: BMW cars | Tags: , , , | 12 Comments